Friday, October 9, 2009

What does Nobel Peace Prize winner Barack Obama have in common with many business gurus?

What does Nobel Peace Prize winner Barack Obama have in common with many business gurus?

He knows about marketing and selling a vision.
He may not be the most accomplished (in a recent MSN poll 62.6% said he has no significant accomplishments).
He may not be the most loved (Reuters reports “Taliban mocked the award, saying Obama should get a Nobel prize for violence instead”).
He not be the best president (only time will tell).
But…

Many of the top gurus aren’t either.
Yet they are able to command high fees and more respect than their equally talented peers.
Selling people on a vision that is compelling is the key.
And reinforcing it with daily repetition.

Obama understands that.
Reagan did too.
George Bush did not.

So when you’re thinking about your career, your business…

Are you doing the most to remain top-of-mind with your boss and clients?
Are you building a name for yourself and your company?
How do you compare to your peers?

Give them what they want.
Make your contribution noteworthy.
Get the word out.

And be the visionary.
Be the guru.
Follow Obama’s lead.

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