How "Folding a Shirt" Applies to Your Business

I hate doing laundry like most guys.

And folding shirts is probably one of the worst tasks.  You can't get them nice and flat and they all end up jammed into a drawer.

So when I was surfing FaceBook and came across this video and in a few minutes learned how to fold a tee shirt in less than 2 seconds, I was excited.

I tried it and it really worked.  Easily, reliably, every time!

See how to fold a tee shirt in under 2 seconds now.

So what does this have to do with your business?

Everything.

Your business is like this tee shirt.

Small, simple changes in how you do things can have exponential results on your bottom line.

For example?

Such as if you look at the three ways to grow your business - increasing the number of customers, increasing the dollar amount they purchase each time, and increasing the number of times they come back to purchase - if you increased each of these areas 20%, you'd get a not a 20% increase in business but a 72.8% increase (1.2 X 1.2 X 1.2 = 1.728).

What can you do in each of those areas to get a 20% bump in each?

• Number of Customers: add a sales channel?

• Value of each Purchase: add an upsell or create a new package combination?

• Number of return purchases: Email your list and make period offers to past customers to get them back buying?

Go see the tee shirt video and then think about how you might increase your business value.

You may be surprised at the opportunities right in front of you.